Social Initiatives

Our Approach

As a corporate group that provides financial services to society, the Shinsei Bank Group is aware that the healthy development of society is the foundation for the Group's continued existence. As such, we actively promote Corporate Philanthropic Initiatives as part of our commitment to acting as a responsible corporate citizen and contributing to the development of a sustainable society.

Contributions for COVID-19

In May 2020, the Shinsei Bank Group contributed a combined total of ¥30 million to support the continuation of medical activities, lives of students including their entry to the higher grades and freelance artists’ activities. Together with USEN-NEXT HOLDINGS Co., Ltd., we donated a total of 100 thousand masks to corporate and sole proprietorship businesses including restaurants, beauty salons, and various retail stores in accordance with our strategy of “Growth through Value Co-Creation” under the Medium-Term Strategies.

The Shinsei Bank Group promotes employee-driven philanthropic activities, whereby approximately 721 employees throughout the entire Group participated in 26 activities in fiscal 2019 (ended March 31, 2020).

"MoneyConnection®" Financial Literacy Program

In cooperation with Sodateage.net, an authorized specified nonprofit organization, the Shinsei Bank Group holds “MoneyConnection®,” a financial literacy program that aims to help younger people avoid situations where they are not in employment, education or training (NEET).

This program was developed with the understanding that “a lack of accurate knowledge regarding money and a lack of monetary sense” is one of the reasons that people lapse into a NEET situation. With high school students as the main target, the program aims to provide opportunities for students to think about their relationship with people and their connection to society with “money and work” in the beginning, and to turn their eyes to future options and self-reliant lifestyles. Employees are able to participate as class supporters at high schools, and through the pre-program orientation where they learn about the background of the program and about the situation facing youths.

As a unique program linking young people and society, the number of programs implemented not only in schools but also in rehabilitation facilities such as young people support facilities and juvenile training schools has increased. In addition, the “value as an opportunity” that enables young people and their supporters to deepen mutual understanding and build relationships of trust is being appreciated. We will continue to actively support the program, so that even more students have an opportunity to take the course.

Post-quake Recovery Support Activities in the Tohoku Region of Japan

Since the Great East Japan Earthquake, the Shinsei Bank Group employees have continued support activities, such as visiting areas affected by the earthquake. The visiting assist activities support the revitalization of local communities while deepening exchanges with residents through the planning and management of events. Regular visits also provide employees with a firsthand opportunity to feel the progress of reconstruction.

In fiscal 2019, in collaboration with the Higashi-Matsushima City Social Welfare Council in Miyagi Prefecture, which is one of the support destinations, we implemented the Financial Literacy Program “MoneyConnection®” for the first time at a prefectural high school in the city. Many of the regional issues that surfaced over time after the disaster were universal and were realized from the viewpoint of raising young people’s awareness as a response to poverty and other problems that could occur across generations. Those efforts, in which schools and local communities and businesses collaborate, have attracted a great deal of interest.

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